About JAIME RICHICHI
ABOUT JAIMEJaime Richichi is a creative director and entrepreneur working at the intersection of design, commerce, and storytelling. Her work is grounded in a conviction that the environments we inhabit—and the objects we choose—quietly shape how we live and feel.
She is drawn to what endures: spaces that feel considered rather than decorated, objects selected for their integrity rather than their trend value, and a way of living rooted in clarity and intention. Across everything she builds, Jaime favors simplicity with substance, believing the most powerful statements are often the quietest ones.
She is the founder of AFFINĒ Atelier, a commerce-led platform dedicated to considered living. Through curated collections and editorial storytelling, AFFINĒ offers objects chosen with intention—pieces that carry history, character, and quiet presence. The business is built on the belief that longevity, restraint, and discernment create lasting value.
Through LEGAME OGGETTI, AFFINĒ’s European-crafted object line for dogs, Jaime extends this philosophy to the companions we live with. Designed and produced in Italy, the collection centers on sculptural feeding bowls and essential objects created with the same material integrity and restraint as the interiors they inhabit. Rather than treating pet pieces as secondary, LEGAME positions them as integrated elements of the home—objects meant to endure, not be replaced.
Alongside her work in design and commerce, Jaime is building Unshakability—a philosophy, community, and forthcoming book exploring resilience, discipline, and the interior architecture of becoming. Where AFFINĒ shapes external environments, Unshakability examines what anchors us from within.
Beyond the Atelier, Jaime shares an edited view of living through her personal platform—highlighting the brands, pieces, and ideas she genuinely lives with and stands behind. This perspective is less about consumption and more about discernment: understanding what is worth keeping, investing in, and returning to over time.
A former professional equestrian and lifelong animal lover, Jaime’s approach to design is informed by values of care, discipline, and longevity. These principles quietly influence both her personal life and her creative work, shaping a point of view rooted in respect—for materials, environments, and the rhythms of daily living.
Jaime divides her time between the Hamptons and Litchfield, Connecticut, where she is restoring a turn-of-the-century farmhouse and a historic 1830s Greek Revival home. These restorations are where ideas are explored, honed, and shaped through daily life. At the core of her work is a belief in stewardship—bringing clarity and refinement to spaces and objects in a way that honors their original character while allowing them to fully come into their own.
Her work continues to evolve through collaborations, editorial storytelling, and partnerships aligned with her values and aesthetic point of view. Across every endeavor, Jaime remains committed to living with intention—believing that beauty, approached with restraint and clarity, has the power to quietly transform how we live.
